Sponsor the San Diego Dr. Martin Luther King Jr., Parade

We truly appreciate the support provided by community, private and public business entities for the MLK parade over the past 39 years.  Without the involvement of our County and City officials, Port Authority and other businesses this event wouldn’t be possible for the community in which we all live and serve.

The MLK Parade remains a long standing tradition for many households throughout San Diego County, and beyond.  It is one of the most diverse parades in Southern California, with educational, non-profit, military, commercial, junior, and senior organization participants from over 100 organizations.  For many years we’ve entertained parade goers with marching bands, youth group performances, floats, and dance.  Performers hail from our local area, surrounding counties of Orange, Imperial, Los Angeles, Riverside and San Bernardino, as well as the great states of Arizona, Nevada and Texas.

The parade showcases San Diego’s commitment to embodying MLK’s dream and embracing the diversity of our residents, culture and quest for equality.  The MLK Parade attracts a diverse demographic to the San Diego Bay, and is an opportunity for the County to promote the waterfront businesses and San Diego Bay.  Sponsorship of such an event shows that your organization is investing in the community in which it operates, and supports the preservation of MLK’s dream of freedom, equality and inclusiveness.

Thank you in advance for your support in honoring Dr. Martin Luther King Jr!


Brian E. Samuels

ZSL Foundation, MLK Parade Committee

Interested in Sponsoring?

MLK Parade Marketing Sponsorship Program 2.0

MLK Parade Marketing Sponsorship Program 2.0


Contact Brian Samuels at info@alpha-zsl.org, or (309) 287-0215

Zeta Sigma Lambda Foundation
P.O. Box 50026
San Diego, CA 92165-0026


MLK Parade Program
Be sure to purchase your copy of the MLK Parade Program sold along the Parade route. This program contains not only the Parade's marching lineup, but also showcases many photos from last year's parade.

Only $3 dollars! A bargain!

For information regarding placing an ad in the Program, fill out this form and contact info@alpha-zsl.org